The Public Relations Strategist

It’s a Small World After All: Multiculturalism, Authenticity, Connectedness Among Trends to Watch in Next 50 Years


Publication Date: 2007, Winter

Source: SO02 Public Relations Strategist
Product Code: 6K-010710
Organization/Author/Firm: Cook, Fred,   GolinHarris
Industry: Global - International / Technology
Specialization(s): Multicultural - Diversity / Global Communications
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Summary

As GolinHarris celebrates its 50th anniversary, we decided to look into the future. To better understand the issues facing our company and our clients, it was best to explore the next 50 years. We conducted extensive research and identified a few trends that we feel will have a major impact on society, consumers and companies. Here is our take on a few of them.