Your Public Relations and Communications Community
Public Relations Tactics

From the Front Lines: 4 Challenges the PR Profession Will Take On This Year

This coming year will be an exciting time for PR practitioners to take on new challenges and continue to grow our skill sets. Here are a few areas where you’ll be sure to focus in 2017.

What Does the ‘New’ Washington Mean for PR Pros?

As we consider how our profession must adapt to the changing mood of the electorate (and therefore of the consumer) since Election 2016, here are three principles to consider.

5 Steps to Build and Buff Your Personal Brand

This year, in addition to the great work that we’re doing on behalf of clients, let’s make a commitment to look inward and focus on expertly communicating our own brand stories.

A New Strategic Vision: PRSA’s 2017 Chair Discusses the Framework for the Future

Jane Dvorak, APR, Fellow PRSA, is the Society’s 2017 chair. Here, Dvorak talks more about the strategic plan and the growth opportunities ahead for PRSA.

Preview 2017

Content Management

Organizational Skills


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

Archive | Current Issue | About Tactics | Subscribe | Advertise | Editorial Calendar | Contribute | Editors

 
Digital Edition
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.