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Public Relations Tactics

Why Public Relations Is a Sure Bet

"Our PR strategies allow us to generate credible, cost-efficient exposure globally," says Jesse Davis, APR, director of international public relations for the Las Vegas Convention and Visitors Authority (LVCVA), the city's sole destination marketing organization.

Here, he discusses the challenges (and opportunities) facing communicators working in the travel and tourism industry today.

Integration: Go Where the Future Is

Columnist David B. Rockland, Ph.D., spoke with Yousef Tuqan, chief innovation officer of Leo Burnett Group Of Companies MENA, on why integrated marketing communications is the future of public relations.


Online Newsrooms and Brand Journalism

Learn how brands like Coca-Cola, Red Bull, Adidas and Merck are leveraging brand journalism to share their company story and engage consumers.


Here Comes the King (Again)

Individuals in the public eye rarely get a redo. When announcing his return to the Cleveland Cavaliers, LeBron James got that chance and took full advantage of it.

Bill Jasso, APR, Fellow PRSA, shares five lessons you can learn about media relations from The King's homecoming.

Travel & Tourism

Media Relations

Sports Marketing

  • Play Ball
    John Blake of the Texas Rangers Talks PR and the Big Leagues

Inside This Issue

Writing with Wylie

Diversity Dimensions

Ask the Professional

Media Matters

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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