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Public Relations Tactics

20 Years of PR Tactics

For the 20th Anniversary issue of Tactics, we looked back at the 240 issues from the past two decades and highlighted some of the most memorable news, events, insights and predictions.

Here are some noteworthy images and passages just as they appeared in print at the time. [View the PDF]

From Sales Results to Saving Lives

New insights into the future of public relations from the AMEC 2014 International Measurement Summit.


How to Ruin Your Life in 140 Characters

Wait, are you sure you want to tweet that?

Mark Bernheimer discusses the dangers of broadcasting impulsive thoughts and feelings in real-time.


Space Odyssey

Andrea Farmer, APR, of the Kennedy Space Center Visitor Complex discusses space shuttles, stories and secrets for PR success.

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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