Public Relations Tactics

Ken Jacobs spoke with nine communications leaders about how PR professionals can make the leap to leadership.

Here are the four key themes that emerged, along with some valuable counsel.

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A Quant and a Creative Go Fishing

Usually, David B. Rockland, Ph.D., shares measurement insights in his monthly column.

But maybe there are some things that you don’t have to measure to know how important they are.

 

 

Agency Executives Tell All

Leadership is not always about taking command.

Members of the PRSA Counselors Academy share insight into what makes an effective leader today.

 

 

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Bonnie Riechert, Ph.D., APR, Fellow PRSA, is associate professor and chair of the department of public relations at Belmont University. She is also the president of PRSA’s Nashville Chapter.

Here, Riechert discusses the importance of continuing education, Accreditation and leadership.

 

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