Public Relations Tactics

Ken Jacobs spoke with nine communications leaders about how PR professionals can make the leap to leadership.

Here are the four key themes that emerged, along with some valuable counsel.

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A Quant and a Creative Go Fishing

Usually, David B. Rockland, Ph.D., shares measurement insights in his monthly column.

But maybe there are some things that you don’t have to measure to know how important they are.



Agency Executives Tell All

Leadership is not always about taking command.

Members of the PRSA Counselors Academy share insight into what makes an effective leader today.




Bonnie Riechert, Ph.D., APR, Fellow PRSA, is associate professor and chair of the department of public relations at Belmont University. She is also the president of PRSA’s Nashville Chapter.

Here, Riechert discusses the importance of continuing education, Accreditation and leadership.


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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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