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Public Relations Tactics

6 Steps to Building Brands with Great Stories and Memorable Content

Can you be the award-winning designer and contractor for building a new brand image for your organization or client?

With all the communications tools available today, every PR professional has the opportunity to become a great teller of the brand story at every level.

Tom Gable, APR, Fellow PRSA, shares six basic steps that can help you develop your own approach.

Building a Diverse Workforce

Lou Capozzi, APR, Fellow PRSA, discusses why it is increasingly important for the PR profession to stand as a reflection of the diverse clients, audiences and communities that we serve.


Making Old Words New Again

"If you can make someone feel, then you can make them care. If you make them care, then you will be in a far better position to make them listen," writes Karen Friedman.


Fields of PR Dreams

Courtney Dreyer, APR, J.D., is senior manager of contract compliance and trade secrets at DuPont Pioneer in Johnstown, Iowa.

This past fall, she also won the grand prize — an all-expenses-paid trip to International Conference — in PRSA’s Winning National Network Sweepstakes.

In this month's edition of Profiles in PR, she talks to Tactics about corn and compliance.

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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