Public Relations Tactics

As part of PRSA's Ethics Month, current and ex-officio members of PRSA’s Board of Ethics and Professional Standards (BEPS) participated in a roundtable discussion  on emerging concerns about social media communications.

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Creating bias-free communications

Dionne C. Clemons, Ph.D., explains how practitioners can use the T.A.R.E.S. test of ethical persuasion to “wring out as much bias” our of ourselves as possible and communicate in a respectful and socially responsible manner.


Today is the first day of the rest of your career

Thirty years ago, Reba Hull Campbell entered the work world with "big permed hair, big expectations and little idea of what I was supposed to do as an employed and fully responsible adult." Here, she shares the lessons that she's learned along the way.


Marlow Daniel, director of public relations and communications for Francis Ford Coppola Presents, has always enjoyed food, wine, travel and film because “there is always something new to learn and experience.”

In this month's "Profiles in PR," she discusses authentic storytelling opportunities and social engagement.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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