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Public Relations Tactics

Take a break: Steps to relax and recharge this summer

The purpose of a vacation is to, among other things, take a break that allows you to be ready for the challenges you may face when you return to work. Here’s how to do a holiday right.

6 best practices for distributing press releases

The press release remains one of the most effective, efficient ways to distribute information. Integrating these best practices into your communication strategy will ensure that you’re maximizing the impact of your release.


Keep on truckin’

Jenny Love Meyer is the vice president of communications for Oklahoma-based Love’s Travel Stops & Country Stores. Family-owned and operated, Love’s still stands by its guiding principle 40 years later: “Clean Places, Friendly Faces."


Report from Madrid: Progress in unlocking the business potential of PR

In June, more than 200 measurement professionals from 35 countries met in Madrid for the 5th European Summit on Measurement. Here’s what transpired.

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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