Public Relations Tactics

Cheryl Fiandaca, bureau chief of public information for the Boston Police Department, spoke to Tactics about managing the crisis and updating the public with critical information.

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The APR credential turns 50

The Accredited in Public Relations (APR) credential turns 50 in 2014, and PRSA is celebrating that milestone by investing in the future of the program. What should that future look like?


Adapting to a new era

Alicia Thompson, APR, provides a “rallying cry” for the profession. “We need to continue to redefine and recreate what we do and what we offer to our … key stakeholders.”


Growing up, Scott Gediman’s family vacationed in Yosemite National Park every year. Today, he’s the Park’s assistant superintendent for public & legislative affairs.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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