Public Relations Tactics

“Employees who understand how their work impacts the overall success of an organization are more likely to take actions that align with the organizational goals,” writes Alice Grey Harrison, APR.

Here, she shares key tactics to help you engage the people who matter most.

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What Bill Gates and measurement have in common

Clear goal setting and ongoing measurement can drive incredible progress in solving some of the world’s most difficult problems. How can PR pros apply these principles to improve business and organizational performance?

  

Sound off: The state of employee communications

What is the best way to align, connect and inspire today’s employees? Four employee communications experts discuss what was top of mind at the PRSA Connect13 Conference.

Maria Brous, director of media and community relations at Publix Super Markets, Inc., explains why community, customer loyalty and a supportive corporate culture matter to your organization’s bottom line.

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