Public Relations Tactics

Managing Editor Amy Jacques interviewed four New Professionals Section members about what they’ve learned since starting their PR careers — and what they wish they knew before graduation. 


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From leadership opportunities to building your community, William M. Murray, CAE, PRSA's president and COO, reflects on the benefits of volunteering at PRSA.

Facing the media is often a stressful, anxiety-ridden and strenuous ordeal — and so are most job interviews. Ken Scudder shares the skills that can make difference between a good interview and one that gets you the job.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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