Public Relations Tactics

To create compelling content that engages your audience and adds value to your organization, you must “transform yourself into a combination of eclectic researcher, investigative reporter, daily columnist, tough editor and Wall Street Journal fact-checker.”

Tom Gable, APR, Fellow PRSA, shares advice on how you can hone your journalistic instincts and write stories that pass the ultimate litmus test: “So what and who cares?”

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Destination calculation

From venue capacity to local attractions, William M. Murray, CAE, PRSA's president and COO, explains how PRSA decides where to hold the International Conference each year.

How FedEx used data to discover new business

David B. Rockland, Ph.D., explores how predictive communications can deliver results and impact the bottom line.

Danielle Courtenay, APR, chief marketing officer for Visit Orlando, discusses how curiosity has fueled her success, the power of integrated communications and why you should think about “the ‘why’ instead of the ‘what.”

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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