Public Relations Tactics

We asked 12 communications professionals what they think about the current diversity landscape and what excited them most about the future. Here’s what they said.


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Don’t Become a Member of the Procrastinators’ Club

A crisis can happen to you, at any time — so be prepared, warns William M. Murray, CAE, president and COO, PRSA.

Take stock of your plan now; and if you need ideas, resources or guidance, then we have something for you.


Is Someone About to Steal Your Cheese?

“To address the threat of analytics-focused mega-companies competing for the same space … we must be smarter and more articulate about where communications drives business performance,” writes David B. Rockland, Ph.D., in this month’s installment of “Ask Doc Rock.”


To celebrate the 2013 PRSA International Conference, Oct. 26-29, Tactics spoke with International Conference Host Committee Chair Erin Allsman about the powerful influence of social media, PR trends on the horizon and how you can give back at Conference.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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