Public Relations Tactics

For this month’s Arts & Culture issue, Tactics News Editor Amy Jacques spoke with PRSA members engaged in arts communities nationwide about how technology and social media have changed their jobs, their daily challenges and the critical role public relations plays in their organizations’ success.

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Looking at the larger financial picture: 2011 results point to new realities

After a thorough audit, certified public accounting firm PKF recently issued an “unqualified opinion” on PRSA’s financial statements. Here, William M. Murray, CAE, president and COO, PRSA, reflects on the past year and looks forward to the Society’s financial future.

Setting standards: Measurement qualifications for PR pros

In this month’s “Ask Doc Rock,” David B. Rockland, Ph.D. discusses the upcoming European Summit on Measurement, where representatives from around the globe will debate the qualification standards for PR measurement professionals and practitioners in general.

In this month’s Profiles in PR column, David Mandt, vice president of communications at the Washington, D.C.-based International Association of Amusement Parks and Attractions (IAAPA), talks about reaching consumers in a down economy and adapting to the new media landscape.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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