Public Relations Tactics

Pinterest has quickly attracted a dedicated following, shooting to prominence as the third most visited social networking site in the United States. The platform offers communicators an image-driven, accessible way to create stories and connect with your audience. News Editor Amy Jacques shares insights, etiquette and best practices to help you make the most of this new opportunity.

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On the fast track with Roush Fenway Racing’s Kevin Woods

"We have the tools to communicate faster and more effectively than ever before — it is just a matter of harnessing and using that power to its full potential," says Kevin Woods, senior director of corporate communications for Roush Fenway Racing, one of NASCAR’s largest premier racing teams. In this month's Profiles in PR column, Woods discusses creating quality content, being proactive and directly engaging with fans.

GolinHarris CEO Fred Cook on specialization and today’s news consumers

In today's digital communications ecosystem, distinction between media platforms is extinct. To adapt, GolinHarris reconsidered their agency model and transitioned employees from working as generalists to one of four types of specialists. Here, CEO Fred Cook talks to Tactics about g4’s progress, integrated marketing and finding your passion.

Mobile is portable, personal and offers instant Internet access. More and more consumers are changing how they interact with your brand through mobile devices. Here, Katrina M. Esco shares tips on how you can adapt to this shift and generate content to engage with various communities.

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