Public Relations Tactics

For this education-themed issue, Tactics spoke to five PR professionals from universities of varying sizes throughout the country about the challenges of teaching Millennials. Here, they sound off about staying up-to-date with ever-changing technology, utilizing social media in the classroom and preparing the next generation of communications professionals.

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Preparing Millennials for the PR profession

As students yearn for leadership, guidance, structure and transparency, Dionne C. Clemons, Ph.D., explains how what she teaches them in the classroom will be useful in the “real world.” In this month’s Diversity Dimensions column, she shares the learning outcomes that she outlines for her PR students and discusses how this generation needs more mentors to help them succeed.

The i-Interview

As Hurricane Isaac was coming ashore in Louisiana, The Weather Channel and CNN interviewed resident Gerard Braud in lieu of their planned storm coverage. He offered great visuals, first-hand information and the technology to broadcast from his front porch in rising floodwaters. Here, Braud explains why spokespeople and media trainers need to prepare for the interview of the future.

The October Profiles in PR column features 2012-2013 PRSSA National President Lauren K. Gray, who is a senior at Western Carolina University in Cullowhee, N.C. In addition to her active Twitter presence, she maintains a blog about social media, public relations and current events called “Social PR Lifestyle.” Here, she discusses leadership, technology and communications.

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