Public Relations Tactics

Tim Curry, director of corporate communications for the United States Tennis Association, answers questions about sports and media communications, the challenges of working at an international level, community and professional engagement strategies, and how his love for the game helped him find the right career.

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What trending social IPOs mean for public relations

Social media platforms are rushing to Wall Street, and recent big-ticket IPOs and acquisitions represent an exciting new era of social media awareness. In this month’s Digital Dialogue column, Ryan Zuk, APR, discusses how you can leverage this enthusiasm within your own organization.

Likes, follows and fans: Alternatives to the social ask

“Like us on Facebook!” “Follow me on Twitter!” Sound familiar? From window decals to restaurant menus, “social asks” are everywhere. But asking people to like you has never been a very effective business approach. Sarah Evans shares tips on how to engage people without resorting to the social ask.

Consumer trust in business has reached record lows. In the eyes of Richard Edelman, this presents the PR profession with a tremendous opportunity to show its skill in honest relationship-building. At the 2011 PRSA Leadership Rally, Edelman discussed why public relations must evolve to succeed, and what it must learn from competing digital firms and ad agencies.

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