Public Relations Tactics

At the 2011 PRSA International Conference, Chris Brogan put the focus back on storytelling and the importance of personal relationships. Learn how you can amplify engagement and connect with your audience in more meaningful ways.

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Proactive public relations via purpose-built publishing

In this month’s Digital Dialogue column, Ryan Zuk talks about the new realities of digital publishing. Learn how you can leverage social media tools and relevant content to reach your audience and build your organization’s value proposition.

Public relation and social media: Is this a relationship made to last?

Social media has introduced new tools, a new perspective and new responsibilities to public relations. Mike Johansson surveyed fellow practitioners for insights into what social media means for the future of the profession and the state of this relationship.

As vice president, communications and community relations at Belk department stores, Jessica Graham, APR balances the brand’s 125 years of heritage while staying relevant and embracing innovation. Here, Graham discusses communications tactics, fashion and corporate rebranding.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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