Public Relations Tactics

In honor of PRSA’s annual Ethics Month in September, members of PRSA’s Board of Ethics and Professional Standards (BEPS) conducted a roundtable discussion to discuss if PR leaders should serve as the conscience of an organization?

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The death of common courtesy?

Michael A. Pflughoeft, APR, explains why responding to all communications is a must in today’s digital world. As responding in a timely manner to correspondence seems to be waning among professionals, he provides tips on how to help control the volume.

Tumbling and posturing through the statusphere

In this month’s Digital Dialogue column, Ryan Zuk, APR, discusses tumblelogging, an accessible, flexible style of blogging. Sites such as Tumblr and Posterous offer purpose-driven features and easy integration. Learn how you can use these simplified platforms to connect with your audiences in exciting new ways.

John Kerezy, M.A., APR, analyzes NBA star LeBron James’ decision to leave the Cleveland Cavaliers for the Miami Heat and discusses how the way that he handled this situation negatively impacted his image.

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