Public Relations Tactics

Corporate social responsibility practices offer companies a triple bottom line: people, planet and profit. Here, communication leaders from Ben & Jerry’s, Discovery Communications, Eastman Kodak and Microsoft share how they convey their socially conscious efforts with stakeholders and the community.

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Why the U.S. Census Bureau counted on public relations

The U.S. Census Bureau has revamped the role of public relations in the 2010 Census, taking into account the technological and social shifts over the past 10 years.

The future of the profession: What lies ahead?

From social media to communicating crises, PR pros must make sense of the trends affecting the profession. President and COO William M. Murray, CAE, wants to know how PRSA can help you prepare for what’s next.

During her keynote address at the T3PR Conference, Sarah Evans discusses what’s next in public relations — and it’s not about the next Twitter or Foursquare.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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