Public Relations Tactics

After the devastating earthquake struck Haiti on Jan. 12, PR teams across the globe captured news from the scene and educated the public on how they could help. Here's how several organizations, including the State Department, were successful.

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The best policy: Staying honest in the job market

Given the unprecedented competition for fewer PR-related jobs, it’s natural that you want to do everything you can to gain an advantage. However, it's critical that you never embellish your résumé.

What profile mining means for PR professionals

Profile mining can help communicators initiate better conversations with customers, journalists and media influencers. Here's what you need to know.

It’s crucial to have a social media policy for your organization or tweak your existing policy to ensure that you have protected your brand. There's are several steps to take to make sure that your organization is speaking with a unified voice.

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