Public Relations Tactics

After the devastating earthquake struck Haiti on Jan. 12, PR teams across the globe captured news from the scene and educated the public on how they could help. Here's how several organizations, including the State Department, were successful.

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The best policy: Staying honest in the job market

Given the unprecedented competition for fewer PR-related jobs, it’s natural that you want to do everything you can to gain an advantage. However, it's critical that you never embellish your résumé.

What profile mining means for PR professionals

Profile mining can help communicators initiate better conversations with customers, journalists and media influencers. Here's what you need to know.

It’s crucial to have a social media policy for your organization or tweak your existing policy to ensure that you have protected your brand. There's are several steps to take to make sure that your organization is speaking with a unified voice.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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