Public Relations Tactics

The explosion of social media has created a unique position for PR practitioners to build relationships and conversations online. By adjusting our approach, we can re-focus our messaging to reach influencers while still crafting measurable, goal-driven and compelling campaigns.

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Digital Dialogue: Getting ahead of the class, social media style

Savvy PR students are utilizing their Web content and social networking skills to jump-start their careers. Here are some of the takeaways from the next generation of PR pros.

Celebrating Black achievement for Black History Month

February is Black History Month. The many celebrations and awards recognizing the achievements of Black Americans during this time present opportunities for you and your organization to get involved.

Tactics spoke with two editors from The Associated Press Stylebook to learn more about how this revered style and usage guide came to be the industry standard.

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