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Public Relations Tactics

Reach your audience in today’s digital world

After his presentation at the 2010 International Conference in Washington, D.C., “Save the PR Industry: Support Traditional Media,” USA Today’s Interactives Director, Joshua Hatch, met with Tactics and discussed how digital developments are enhancing traditional media.

Job search 2.0: Technology etiquette lessons

Today's technology offers many opportunities to showcase your skills during your job search — but using it inappropriately can make you appear arrogant, immature or careless to hiring managers. Follow these suggestions to successfully navigate the crowded job market and make your best impression.

Where PR pros are heading with the social Web

With the New Year nearly upon us, Digital Dialogue columnist Ryan Zuk, APR, ponders where PR professionals are headed in 2011 with the social Web. You need to consider the following in the New Year.

Managing information overload

Extra information only overwhelms your audience. Keep your messages short and crisp to stand out from the clutter. Here, Ann Wylie explains why saying less can communicate more.

Conference Conversations

  • Keeping Up With Changes in the Profession
    During the 2010 PRSA International Conference in Washington, D.C. on Oct. 16-19, a video team from Hill & Knowlton interviewed several PR leaders. Here are several edited excerpts from the videos.

Ask the Professional

  • Advice for Striking Out on Your Own
    Q: After several years in the profession, I’m thinking about starting my own PR consultancy. What are some of the factors that I need to consider?

Digital Dialogue

  • Communication Journeys: Where PR Pros are Heading With the Social Web
    In this month’s Digital Dialogue column, Ryan Zuk discusses the importance of hands-on engagement in your social media strategy. While there are more tools than ever at your disposal, social media efforts are still guided by stories and the people involved. Consider the following steps to make sure you’re headed in the right direction in the New Year.

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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