Public Relations Tactics

What will the New Year mean for you professionally? Tactics asked four insightful professionals to discuss some of the top PR trends that are shaping public relations in 2010 and beyond.

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Avoiding ethical lapses online

We’re introducing a new column this month called “Ask the Professional.” Ann Subervi, the 2010 chair of the Counselors Academy, is writing the feature that addresses PR challenges, from ethical quandaries to social media concerns.

Communicate your environmental achievements in the New Year

Eight prominent green bloggers were asked for their advice on how PR pros should communicate their company’s progress toward sustainability.  What they have to say will have an impact on your green efforts this year.

Gary McCormick,  APR, Fellow PRSA, is PRSA’s 2010 chair and CEO. On Dec. 1, he talked with John Elsasser, editor-in-chief of Tactics, about what the Society will be doing for you in the coming year.