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Public Relations Tactics

What is your news release saying about your organization?

The news release is an important tool, but a few common mistakes can detract from your message – making you, and your organization, look bad. Here’s what to avoid to ensure that your release makes the right impression.

Social media home schooling: Create your 2010 lesson plan

Don’t neglect your social media education in 2010. These tips will help you implement the tools that best support your personal brand, your business and your clients.

How to prepare spokespeople for interviews

The right preparation can make all the difference when speaking to the media, no matter how experienced your spokesperson. Here’s what you can do now to ace your next interview.

The dreaded media panel luncheon: How to respond to journalists’ gripes

Listening to journalists' PR grievances can be necessary to foster media relationships. The following responses to common complaints make a case for public relations and offers insights to help you prepare for your next pitch.

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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