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Public Relations Tactics

Character Study: 8 Big Mistakes That Corporate Storytellers Often Make

Storytelling is one of the most important tools for communicators to reach their audiences. Rob Biesenbach shares the most common problems he sees in corporate storytelling and how to fix them.

Danielle Devine’s Journey to Leader at Johnson & Johnson

In his "Taking the Lead" column, Ken Jacobs speaks with Johnson & Johnson's Danielle Devine about her path to leadership and what she learned along the way.

5 Ways to Get More From Leadership Communications

Emily Oehler shares a framework to evaluate your personal communications as a leader, helping team dynamics and demonstrating the power of words.

The Right Direction for Success: Q-and-A With Ana Toro on Diversity & Inclusion

Ana Toro, M.A., APR, Fellow PRSA, chair of PRSA's National Diversity & Inclusion Committee, discusses the growth of multicultural communications in recent years, trends on the horizon and what diversity means to her.


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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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