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Public Relations Tactics

Snapchat, Instagram and Influencers: How to Know What’s Best for Your Brand

It’s hard to know how to elevate your brand in the ever-changing digital landscape. Natalie Ghidotti, APR, breaks down today’s hottest social media apps, while discussing how to use influencer marketing with internet audiences.

Going Pro: 4 Timeless PR Skills New Pros Shouldn't Forget

Even as the profession evolves to meet today’s fast-paced and content-filled world, there are some skills that PR professionals should never abandon. Greg Rokisky revisits four timeless communication strategies.

6 Media Techniques From Government Communicators

Working cooperatively with the media is a must. Doreen Overstreet, APR, a public information officer for government services at Orange County Government, highlights six methods for effective communication with reporters.

March Madness: NCAA’s Emily James, APR, on Storytelling and Student-Athletes

In a Q-and-A with Managing Editor Amy Jacques, Emily James, APR, associate director of public and media relations, discusses how she got her start in communications and how public relations helps protect and grow the NCAA brand.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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