Public Relations Tactics

October 2017: Education

There’s much to gain by connecting with student-run PR agencies. Cal State Fullerton’s Douglas J. Swanson, APR, provides an overview on why they are a win-win for everyone.

The key to launching your own consultancy is not being overwhelmed by the challenge ahead, but breaking it down into manageable pieces. Here’s your 90-day plan.

Houston Texans star J.J. Watt helped raise more than $37 million for Hurricane Harvey relief. His successful  fundraising underscores the valuable role of credible influencers today.

It’s critical to exercise care when generating lesson plans from current events. Prof. David W. Brown offers suggestions for academics to stay objective in classroom discussions.


More From This Issue

Education
Profiles in PR

Digital Edition

Writing With Wylie
70th Anniversary


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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