Public Relations Tactics

Survive a workaholic culture

October 1, 2010

By Melissa Henriquez M.A., and Rebecca B. Andersen,  APR

The American work force is more stressed than ever before. Between a shaky economy, high unemployment rates and the omnipresent fear of layoffs, employment is not something to take for granted.  And while many of us might have been dubbed “workaholics”  before the recession, now everyone feels pressure to do more on the job.

We’re working longer hours at the office and doing our best to prove that we are valuable assets to our employers after hours.  As communications professionals, we’ve welcomed advances in wireless technologies that have simplified our lives — helping us to be more accessible to our clients and colleagues — but it comes at a price.  The lines between our personal and professional lives are becoming increasingly blurred, making the coveted notion of work-life balance more elusive.

We’ve created a workaholic culture, which has sometimes stemmed organically from genuine passion and pride in our work, sometimes from sheer necessity or sometimes from the desire to climb the corporate ladder. But now there’s a new element shaping our workaholic society: fear.

In addition to wanting to do a good job for personal and professional satisfaction, we don’t want to become a statistic.

While this element of fear might increase performance and productivity for some employees who needed a wake-up call, it also works against others.  The work-life balance scales are tipping even more toward work, creating a host of challenges for American families who are already struggling to find quality time together.

These mounting tacit pressures raise additional issues for women in particular.  We’ve been told by our predecessors that we can be anything we want to be.  But we simply can’t be everything to everyone. Unfortunately, sacrificing our personal lives for our professional lives often feels like it’s the only way to thrive in a society that —especially now — values our work ethic above everything else.

Even when the economy recovers, the precedent is set.  We’ve raised the bar to meet the demands of the times; our clients and supervisors know what they can expect from us.

It’s interesting to compare the modern American work experience to the Asian work experience, where such a society has long been culturally accepted — if not expected. For example, according to theOrganisation for Economic Co-Operation and Development, the average South Korean routinely works 2,390 hours each year, which is 34 percent more hours than the average American works.

We can’t change the turbulent economic climate or the anxiety-driven workaholic culture in which we live. In fact, this shift toward “workaholicism” is likely here to stay.

But we can try to put greater emphasis on productivity and caliber of work.  We can also strive for a shared understanding that employees with a healthier work-life balance perform better on the job.

The following tips can help restore some balance to your life:
• Write the next morning’s to-do list before leaving the office in the evening. This will help you prioritize your day and keep you on track. Productivity matters now more than ever.

• Seek shelter. If you’re on a tight deadline, hide out in your office or an enclave somewhere in the building so that you can work without interruptions.

• Change your scenery. Instead of meeting a client in the office, meet for lunch or at a coffee shop for a change of pace. Plus, a new setting can unchain you from your desk awhile.

• Ignore the vending machines and take a mid-afternooon walk. Sometimes just a 10-minute break can help clear your mind, break writer’s block or inspire a new idea.

• Have fun. If you’re going to spend 10-12 hours somewhere, then you need to enjoy the people you’re working with as well as the work you’re doing. Some socializing can be a good thing.

• Set boundaries. Let your clients and colleagues know when you’re on vacation or unavailable.  An “out of office” message is a simple tool to help adjust expectations during that time.

• Ditch the guilt. If you work at a fairly flexible place and are all caught up at 4 on a Friday and have been at the office late all week, then go home.  You’ll be a happier (and saner) employee if you feel like you have control over your personal life.

• Don’t be a slave to your iPhone or BlackBerry when you leave the office. Put it somewhere you can’t easily access it and dedicate a set time to check messages if necessary.  Use your down time for you and your family.

Melissa Henriquez, M.A., is the PR manager at Biggs|Gilmore, a digital advertising agency named a 2010 Ad Age Agency of the Year. She holds a master’s degree in public communication from American University in Washington, D.C.

Rebecca B. Andersen, APR, is a partner in Pacific Bridge Marketing, an integrated marketing communications firm. She is also an adjunct faculty member at West Virginia University where she teaches master’s level courses in public relations and integrated marketing communications.



Becky Peeling says:

I appreciate your post and your suggestions on balancing work and life. I'd just like to point out that blurring the line between work and life often goes two ways. Who doesn't make personal phone calls and send personal e-mails at work? Have you heard about Cyber Monday, the Monday after Thanksgiving when an online shopping blitz takes place usually from the office? Do you check your Facebook at the office? I think that if we are honest the door often swings both ways. So let's realize that while we are fielding that media inquiry at the mall on Saturday, we also are talking to our teenagers or their teachers Tuesday afternoon.

Oct. 4, 2010

Melissa says:

That is a great point, Becky -- but I think it's safe to say many of us have cut down on that in this new climate ... I'm not saying I DON'T do it (being on Facebook/Twitter is part of my job professionally and I do go on personally, too) but I think given this new environment in which we live, we ought to be more cautious about what we're doing during working hours. But I agree overall; the door DOES swing both ways.

Oct. 5, 2010

Roy says:

I was hoping you would discuss how to survive this new culture by not giving in to it. I work in a small office (under 12), yet the majority work late, come in on Saturdays, and brag about it. In fact, in my last review, I was strongly suggested I need to put in more hours to compensate for the loss of one of my co-workers. I have two kids under five and a wife that is attending school full time so I have other life priorities. I wish there was a stronger push against the general acceptance that being salaried requires working unlimited hours with no additional pay. Sort of like white collar slavery.

Oct. 8, 2010

Post a Comment

Editor’s Note: Please limit your comments to the specific post. We reserve the right to omit any response that is not related to the article or that may be considered objectionable.


To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of seven circles) + (image of eight circles) =