Public Relations Tactics

Doing a Communications Audit

Publication Date: 12/1994

Source: SO01 Public Relations Tactics
Product Code: 6C-129404
Organization/Author/Firm: John Elsasser
Specialization(s): Research - Evaluation
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The communications audit is an important tool for planning and evaluation in public relations. Elsasser briefly explains the three things a communications audit should accomplish. He also shares Dr. Walter K. Lindenmann's list of nine scenarios when a communications audit may be used.