Public Relations Tactics

Pro-active: A Game Plan When Athletes Tweet

Publication Date: 12/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-120911
Organization/Author/Firm: Aaron J. Moore
Industry: Sports
Specialization(s): Media Relations / Media Training / Social Media
Tactics: New Communications Media - RSS, Blogs, Podcasting
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Drew Brees, quarterback of the New Orleans Saints, enjoys West Coast trips because it allows him to stop at In-N-Out Burger. Antonio Cromartie of the San Diego Chargers was not particularly satisfied with the food that his team served during the last training camp. Michael Beasley, the second pick in last year’s NBA draft by the Miami Heat, suffers from substance abuse.

While these tidbits range from trivial to significant, they became available for public consumption through Twitter.

The gatekeeping authority that sports franchises have always relied on to control the flow of information is now in jeopardy. Sports public relations in the social networking era is becoming more challenging as players address the public often and openly — without restrictions.