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A Guide for the 24/7 Spokesperson: Rules to remember when the microphone is always on

Publication Date: 12/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-120906
Organization/Author/Firm: Joel Campbell, / Susan Balcom Walton
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In today’s fast-paced world of news, the old assumptions about communicating key messages are no longer valid. However, some organizations, managers and spokespeople behave as if they still are. So, be warned: Those who aren’t willing to rethink their strategy are at risk.

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