Public Relations Tactics

How to Measure Your Newsletter's Effectiveness

Publication Date: 11/1994

Source: SO01 Public Relations Tactics
Product Code: 6C-119404
Organization/Author/Firm: Mary Pretzer
Specialization(s): Internal Communications / Research - Evaluation / Measurement
Tactics: Newsletters
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Suggestions on how your company judge the effectiveness of its employee newsletter including:
o Gathering feedback from employees by reaching out to them.
o How do write and conduct a proper reader survey (readership survey).
o How to increase your survey's response rates.

Remember that the effectiveness of your employee communications should be judged by what appeals to the majority of your readers.