Public Relations Tactics

Mobile Moms | Diversity Dimensions

Publication Date: 11/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-110911
Organization/Author/Firm: Anonymous
Member price:
Non-Member price:

View PDF PDF File


A recent report from Scarborough Research shows that working moms spend more money on cell phone services than most people in the United States.

Working moms, who are classified as women who have full-time jobs and at least one child living in the household, have an average cell phone bill of $94 (21 percent more than the average cell phone user).

Because of consumer patterns, the study says, working moms are more likely to have high-tech items in their homes and to be the driving force behind upgrading this technology as well.

With their on-the-go lifestyles, these women may be more receptive to mobile marketing than others.