Public Relations Tactics

Conversations in the Fast Lane: Social media’s influence on communication theory


Publication Date: 11/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-110902
Organization/Author/Firm: Michael S. Gross
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FREE
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Summary

The MAC Triad (Message, Audience and Channel) offers a theoretical framework to determine whether a particular form of communication is effective or to design one that will be.