Public Relations Tactics

Ask the Professor: Inside Job: Internal communications in tough times

Publication Date: 11/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-110901
Organization/Author/Firm: John Guiniven, Ph.D., APR, Fellow PRSA
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Practitioners need to promote internal communications. Even in times of economic uncertainties, keeping these channels open can boost moral, encourage productivity and prevent inaccurate rumors from circulating.