Public Relations Tactics

Profiles in PR | A Passion for Diversity: Harnessing the Power of Hispanic Consumers

Publication Date: 10/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-101011
Organization/Author/Firm: Amy Jacques
Specialization(s): Multicultural - Diversity
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


This past April, Porter Novelli named Sonia Sroka as senior vice president, U.S. Hispanic practice leader, a newly created position for the agency. In addition to leading Porter Novelli’s Diversity Council, Sroka serves as the 2010 Chair of PRSA’s Diversity Committee.

She joined Porter Novelli’s Los Angeles office in 2006, and relocated to the New York office three years ago. Before joining Porter Novelli, Sroka was instrumental in developing Weber Shandwick’s multicultural agency, Axis. During her tenure, she managed integrated marketing initiatives for Coca-Cola, American Airlines and SC Johnson.

Sroka shared her thoughts with Tactics about becoming involved with PRSA, reaching diverse audiences and understanding the Hispanic marketplace.