Public Relations Tactics

Why Work, Life & Gender is a Diversity Issue

Publication Date: 10/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-101010
Organization/Author/Firm: Bey-Ling Sha, Ph.D., APR / Elizabeth Toth, Ph.D., APR
Specialization(s): Multicultural - Diversity
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In this article, Bey-Ling Sha, Ph.D., APR and Elizabeth Toth, Ph.D., APR advocate the importance of work-life balance for public relations practitioners.

The Task Force on the Status of Women has evolved today into the PRSA National Committee on Work, Life & Gender. The committee’s purpose in 2010 is to investigate and disseminate ways to enhance, balance and integrate our work and personal lives.

The Committee’s work is about connecting practitioners’ work-life balance with their sense of job satisfaction, which studies show is related to employee engagement, productivity and retention. Also, practitioners’ awareness of work, life and gender issues should make them better strategic communicators and counselors when building successful relationships with their employers’ diverse stakeholders. In short, practitioners who have stronger work-life balance make more productive and effective efforts in the workplace.