Public Relations Tactics

Career Corner | What Marketing Expects From Public Relations

Publication Date: 10/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-101005
Organization/Author/Firm: Bill Wagner
Specialization(s): Career Development
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The relationship between marketing and public relations can be tenuous, with parties on both sides thinking that the other doesn’t get it. Still, in effective businesses, marketing and public relations are — and should be — inextricably linked.

In many mid- and large-market businesses, PR professionals find themselves reporting to marketing, so it’s important to understand the marketing perspective.

Here are some points to consider.