Public Relations Tactics

Home Improvement: Why Female PR Practitioners Become Independent Pros

Publication Date: 10/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-101004
Organization/Author/Firm: Beth Bryant, APR; Susan C. Rink; Sheri Singer; Ami Neiberger-Miller, APR; Melissa Henriquez M.A. and Rebecca B. Andersen, APR
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Thanks to innovations in high-speed Internet and wireless communications, more PR practitioners — especially women — are risking agency security to become independent practitioners.

In an online world, the tools used to make radical career changes are commonplace. Workers can set up home offices with as little as a laptop and a printer. At-home professionals can hold meetings with new and potential clients online through Web chats and video conferencing. These readily available tools facilitate switching career paths.

Meanwhile, other women cited the 24-hour news cycle as a motivator, saying that they simply can’t get it all done in a day. Other women want to control their work environment and establish boundaries between their work and personal lives.

The constant struggle to find a balance between work and life has driven many independents — male and female alike — to think outside the traditional agency or corporate world because it’s hard to find senior management positions that don’t require more than a 40-plus hour workweek.

Here, four PRSA members discuss the benefits of becoming an independent practitioner.