Public Relations Tactics

Ask the Professional | Consider This Before Hiring an Intern

Publication Date: 10/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-101001
Organization/Author/Firm: Ann Subervi
Specialization(s): Career Development
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Tips for successful internship programs:

o Have a plan.
Internships should give students real-world experience. Think carefully about the projects you’ll assign. Make time to explain the assignment, track the student’s progress and hold them accountable for their deliverables.

o Treat them like employees.
Give interns a formal job interview, set expectations and establish a defined reporting structure. At the end of the internship, conduct an exit interview.

o Provide experience.
Invite interns to meetings and training programs. Let them see what the profession is really like.

Q: My boss has asked me to set up an internship program for our PR department. Do you have any advice on how to get started and manage the program?