Public Relations Tactics

Evening at the Improv: How improvisation training will make you a better PR pro

Publication Date: 10/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-100928
Organization/Author/Firm: Robert Lynch
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


I’m an 11-year veteran of the PR profession. I always thought that my talents were enough for me to build a successful career, but during every annual review I was asked to enhance certain skills.

However, I didn’t necessarily know how. Thankfully, I discovered improvisation training. I found that it perfectly complements on-the-job training because it strengthens the five key skill areas that you need to become an exceptional PR talent.
o Communication
o Collaboration
o Creativity
o Presentation
o Leadership