Public Relations Tactics

Tools of Engagement: Universities reaching to the private sector for new perspective and best practices

Publication Date: 10/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-100924
Organization/Author/Firm: Larry Parnell, / Julia Parnley
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As university costs rise, so has the competition for student dollars and alumni donations. The PR offices in higher education play a major role in boosting enrollment, rankings and publicity — so it is vital for them to understand and use best practices and social media to accomplish their communications goals.

One of the most important ways to keep a pulse on the university community — and prospective students — is constant engagement.

This articles discusses how academic institutions including Drew University and Stanford University engage their students and prospective students using tools including video, social media and Internet home pages.