Public Relations Tactics

Social Studies: Teaching students the strategy behind social media tools

Publication Date: 10/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-100923
Organization/Author/Firm: Rob Pasquinucci, APR
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Making the transition from PR practitioner to professor offers the exciting opportunity to share your knowledge and experience with undergraduates.

However, preparation can be daunting when you discover that social media is on the curriculum. What could you possibly offer a classroom full of digital natives, who stroll into class with backpacks brimming with more technology than many offices? You might be surprised.

The following tips will help — whether you’re teaching a college class or teaching your coworkers to utilize online social media.