Public Relations Tactics

Fast Forward: Why this is a good time to shore up work force communications

Publication Date: 10/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-100920
Organization/Author/Firm: Tim O'Brien, APR
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Before it is possible to manage the recession’s lingering effects in the workplace, they must first be identified, analyzed and prioritized. The best tool for this is employee attitude research, which comes in different forms. If done correctly, it is universally designed to obtain a clear picture of the current relationship between managers and employees.

A comprehensive approach to internal attitude research would rely on both qualitative and quantitative measures, which focus on seven major categories that can tip employee trust and loyalty either toward or away from the employer. They are:
o Compensation issues
o Humanity issues
o Communication issues
o Management issues
o Working conditions
o Business issues
o Emotional issues