Public Relations Tactics

Ask the Professor: See-Through Public Relations May Be All The Rage

Publication Date: 10/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-100914
Organization/Author/Firm: John Guiniven, Ph. D., APR, Fellow PRSA
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Q: I manage the PR staff at a fairly large financial institution. Our industry is being pressured to be more transparent. Some internal forces are resisting, saying the pressure will pass. Will it? And how strongly should public relations advocate for increased transparency?