Public Relations Tactics

From generating awareness to managing reputations: Why your company needs to Twitter

Publication Date: 10/2008

Source: SO01 Public Relations Tactics
Product Code: 6C-100803
Organization/Author/Firm: Fathi, Sandra
Specialization(s): Social Media / Reputation Management
Tactics: Multi-Media Communications / Twitter
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


As Twitter becomes a more powerful business tool, organizations need to understand how to use it professionally in order to maximize the benefit. Businesses can now use Twitter for marketing, market research, and analysis and communications with customers and business partners.

Twitter is a micro-blogging service that allows its users to send updates — or “tweets” — to their followers while trailing other individuals as well. Tweets are text-based posts of up to 140 characters in length (about two sentences long). Updates on Twitter are displayed on the user’s profile page and delivered to followers who have signed up to receive them. Users can receive and send tweets on Twitter itself, a cell phone or PDA, and a host of other Web sites.

Here are 10 ways that companies can use Twitter: