Your Public Relations and Communications Community

Improving Your Media Relations with Research

Publication Date: 9/1994

Source: SO01 Public Relations Tactics
Product Code: 6C-099409
Organization/Author/Firm: Lindenmann, Walter K.
Specialization(s): Research - Evaluation / Media Relations
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Offers advice for public relations practitioners on how to use research to improve their relationship with the media. Publicity content analysis; Analysis of media coverage of the entire industry in which the public relations professional's firm or client is involved in; Evaluation of the reputation of the media outlet.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.