Public Relations Tactics

Ask the Professional | Money Matters: How Will Agencies Budget For 2011?

Publication Date: 9/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-091002
Organization/Author/Firm: Ann Subervi
Specialization(s): Career Development
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Q: If 2009 and 2010 have been a difficult slog for many in the PR profession, what does that mean for the budgeting process currently under way for 2011?

A: One item seems to be topping everyone’s priority list: social media. For agencies, it means continuing to invest in people who understand the medium and can turn it into an effective tool. For clients, it means directing more program dollars into this quickly emerging and ever-changing phenomenon.