Public Relations Tactics

The Bad Boilerplate Collection: Eliminating Mangled Copy, Technobabble and 'Solutions'

Publication Date: 07/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-071104
Organization/Author/Firm: Tom Gable, APR, Fellow PRSA
Specialization(s): Media Relations
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Do you ever read a boilerplate and ask yourself, “So what does that company do?” And for all those end-to-end, solutions-based tech companies, “So, what are they selling?

Gable provides both "good" and "bad" boilerplate examples and lists five boilerplate writing guidelines to help in media relations.