Public Relations Tactics

Bring Back the Bash: 5 New Rules For Experiential and Event Marketing

Publication Date: 07/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-071103
Organization/Author/Firm: Bob Glickman
Specialization(s): Special Events - Observances / Experiential Marketing / Event Marketing
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As most PR professionals experienced firsthand, the recession walloped all types of experiential and event marketing projects, from mobile tours to product launches and grand openings.

As the business of booking events picks up again, implementing them at appropriate levels presents new challenges for PR professionals.

Glickman shares the new rules of experiental and event marketing, which include being strategic, sharpening your negotiating skills and scrutinizing every cost.