Public Relations Tactics

Profiles in PR: Something to Talk About: How Heeding One’s Own Advice Became the Best Medicine for a Cancer Diagnosis

Publication Date: 07/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-071010
Organization/Author/Firm: Dan Zenka, APR
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Dan Zenka, APR, talks about receiving his own prostate cancer diagnosis after serving as vice president of communications for the Prostate Cancer Foundation for two years. His blog, which chronicles this journey, is proof that social media is a powerful tool for creating a community dialogue.